carol spieckerman, president & chief strategist

Carol Spieckerman possesses over 20 years of experience in multi-million-dollar sales, sales management, new product launch, licensing, and business development. She brings high-volume, multiple S.K.U. sales and sales management experience with Wal-Mart, Target, J.C. Penney, Sears, the ‘R Us group, food and drug and better department and specialty stores to newmarketbuilders’ clients.

Carol has built, managed, and motivated sales, product, and analytical teams for family-owned and corporate consumer products companies and driven exponential volume growth for those organizations.  She has been charged with pioneering new business and procuring coveted high-volume accounts throughout her career and has become a “specialist” in addressing their very specific needs. 

Carol plays an integral strategic role within consumer products companies toward new product launches and line and brand extensions, and has served in a liaison role between supplier companies and their retail and licensing partners. She possesses a unique understanding of retail macro trends and how vendors can translate them into actionable retail strategies.  Carol enjoys “bridging the gap” between retail vendors and their valued license and retail customers. 

Carol is a panelist on RetailWire's braintrust and is a writer for and contributor to national news and industry publications on the subjects of retail and consumer trends.

lisa carver, managing partner