Once Upon a Time . . .
Suppliers were a lifeline and information source for retailers.
. . . Retailers are "doing for themselves" and are closer to their customers than ever before.
National brands ruled.
. . . Retailers are incubating, sourcing, creating, and marketing their own brands an an unprecedented pace.
Buyers had clout and they stayed put; connections were everything.
. . . Retail decision-making is spread out, process trumps tenure and retailer HQ is a revolving door.
Retailers were forgiving; business was predictable and seasonal, and everyone liked it that way.
. . . Predictability is death.
Suppliers went first. Retailers followed.
. . . Retailers aren't waiting for sure bets. They're jumping in and course correcting.
Retail was about collecting . . . brands, products, suppliers
. . . Retail is curation. Less is more.



