Carol Spieckerman's Speaking Profile
newmarketbuilders’ president and ceo presents on Retail TrajectoriesSM to corporate, trade and academic organizations and illuminates ways that suppliers of products, brands and services can align with retail's future and position for new opportunities.
Read a brief bio for Carol Spieckerman
Carol respects that you have plenty of resources for disconnected information and that observation and reporting are no replacement for strategy and action. Her unique ability to tie together directional developments across multiple retail tiers, environments and categories sets her apart from observational "trend" presenters.
Her presentations bring distilled and actionable insights that your executive, sales and marketing teams can immediately leverage in direct-to-retail marketing, positioning, presentations, and talk track. Q&A is Carol's "favorite part" and she relishes tackling tough retail and branding challenges and providing targeted, real-world applications on the fly.
Carol’s style is direct, energetic and personal and she customizes every presentation to her audiences.
Carol regularly presents to Fortune 500 companies, trade organizations, financial institutions, licensing and branding agencies, sales and marketing teams, and other global retail and brand-focused audiences.
Comments from Carol's recent presentations:
- "Your speech was the highlight of the conference!"
- "I learned more about retail in the hour I spent with you then in ten years of reading trade and business magazines"
- "For once, someone who tells you what it all MEANS and what to do about it! I can’t wait to put this into action."
- "I continue to be so impressed by your insights and your work. What I appreciate most is how you are able to draw from multiple categories, retailers and even branding models and show how they work together."
- "Your presentation at last year’s conference has formed the basis for our five year strategy. It was that relevant."
- "Carol respected the audience's intelligence. Our team was challenged and ignited."
- "This was a real departure from the usual canned speech."
- "I think of myself as someone who keeps in touch with retail but your presentation brought so many angles and ideas that I had never even considered. Thank you for keeping it real and avoiding the obvious."
- "This was by far the most productive and positive sales meeting we've had thanks to Carol's kick-off keynote. It completely reframed and redefined every strategy meeting and conversation that we had at the summit and later, with our accounts."
Email Carol to request a quick call to discuss your event or reach her executive assistant at team@newmarketbuilders.com .
