Trends are so “yesterday”
Once something becomes a trend, it’s already too late. If you’re trend-watching, you’re building strategy on what your competitors are already all over (whether they should be or not). By then, it’s already a commodity.
newmarketbuilders’ Retail TrajectoriesSM are forward-looking themes that we constantly distill, track and update. They are where the coordinates that we connect and map across retail categories, tiers, borders, and touch points intersect.
Our Retail TrajectoriesSM are the engine behind our thought leadership, our media contributions, our blog, and the presentations that we give around the world. We interpret and integrate them into our client strategies and sales methodologies so our clients can be retail thought leaders too.
Transcending trend gives our clients’ strategies a cutting edge and a nice, long shelf life.
A couple of our 2012 Retail Trajectories…
Shaping is the New Responding
“If I had asked my customers what they wanted, they would have said ‘a faster horse’”
If Henry Ford built his business on responding to customer demand, we might all be racing buggies – instead, he shaped customer preference. If you think that retailers are just responding to customer demand, think again. What are your shaping strategies?
Play to Participate
Not that long ago, retailers wouldn’t touch anything that they didn’t think they could win. If an acquisition didn’t promise a number one market share, it didn’t happen. If sales for an item didn’t happen, out it went. Everything was play to win. Now, retailers are making major leaps away from their cores, jumping into new categories and making digital and social forays in order to participate in new occasions and touch points. How will your strategy change knowing that retailers aren’t always “in it to win it”?
Learn more about how newmarketbuilders' Retail Trajectories will make your retail and brand strategies more relevant and increase your retail opportunities.
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