COVER STORY : Apparel Adjustment

Click here to read Carol Spieckerman's latest editorial contribution in The Shelby Report, May 2006.

The Bentonville Bella Vista Chamber of Commerce featured newmarketbuilders as the subject of the quarterly Champion Affiliate Spotlight.  Click here to read the article.

Vendor Consulting Firm, Newmarketbuilders, Announces Relocation

Consumer products management consulting firm and retail trends advisor, Newmarketbuilders, has announced the relocation of their headquarters from Denver, Colorado to Bentonville, Arkansas, effective February 1, 2006. The company cites an increased demand for their presence at vendor client offices in Northwest Arkansas as the motivation for the move which comes less than a year after Newmarketbuilders opened a branch office in the area.

DSN Retailing Today (Magazine)
December 19, 2005
author:  Kelly Nolan
© 2005 DSN Retailing Today

Interview of Carol Spieckerman

Click here to view article as PDF or click MORE to read online.

DSN Retailing Today (Magazine)
November 21, 2005
author:  Kelly Nolan
© 2005 DSN Retailing Today

Interview of Carol Spieckerman

Synopsis:  Sears Holdings, on a continued quest to better its marketing and merchandising efforts, has named Lisa Schultz to the newly created position of evp of Sears and Kmart apparel design.

Link to view article as a PDF or click on More to read online. 

PRESS RELEASE
For Immediate Release                                                               
August 23, 2005
Contact: Lisa Carver
Telephone: 877.883.7647 ext. 11                                               
Email: lisa@newmarketbuilders.com

newmarketbuilders Releases Book on Selling to Major Retailers

Firm’s Principals Author ‘How To’ Book for Entrepreneurs and Retail Suppliers

DENVER, CO – Carol Spieckerman and Lisa Carver, principals and founders of newmarketbuilders, inc., today announced the release of “Ready, Set … Whoa!  Are You Really Ready for Retailers?”  The new book is a culmination of the authors’ more than thirty years in consumer products and retail sales and is targeted to aspiring global retail suppliers and entrepreneurs seeking to sell their products to major U.S. retailers. 

Entrepreneurs and manufacturers with “must-see” products or product ideas will find this book a vital resource for their venture.  The authors say of the new book, “We hear from so many aspiring suppliers or those that are in the early stages of distribution.  They just want honest answers to how it all works and they want to be able to quickly assess where they are in the process and what to do next.  Unfortunately, some have already spent thousands of dollars on product development, packaging, trade shows, and trademark protection without understanding which efforts matter early in the game . . . some have even entered into licensing deals before they were ready.  Our hope is that aspiring retail vendors won’t spend another dime on their ventures until they read ‘Ready, Set . . . Whoa!’”

MSN Careers 
Articles & Advice Section
July 2005
Laura Morsch, CareerBuilder.com
Copyright 2005 CareerBuilder.com. All rights reserved.

Interview of Carol Spieckerman

Link to article or read full article here (see More).

brandchannel.com
July 18, 2005
A.K. Cabell
Copyright © 2001-2005 brandchannel. All rights reserved.

Interview with Carol Spieckerman.

Link to article or read full article here (see More).

First for Women Magazine
July 04, 2005

Interview with Carol Spieckerman

KPMG Consumer Markets Insights
June 30, 2005
By Kathleen Kiley, Managing Editor, Consumer Markets Insider
© 2005 KPMG LLP, the U.S. member firm of KPMG International, a Swiss cooperative. All rights reserved.

Carol Spieckerman interview.

Link to article  or read the full article here (see More).

La Opinion
May 4, 2005
Yolanda Arenales
© Copyright, 2005 Lozano Enterprises. All Rights reserved

Carol Spieckerman interview (Spanish language text). 

Link to article or read full article here (see More).

Management Consulting Firm Specializes in Helping Wal-Mart Suppliers DENVER, CO – newmarketbuilders, a management consulting firm specializing in improving supplier and retailer relationships, announces ...

DENVER, CO – newmarketbuilders, a management consulting firm specializing in supplier and retailer relationships, announces its membership in Juvenile Products Manufacturers Association (JPMA). JPMA is ...

newmarketbuilders to Speak at Licensing University
Firm to Discuss How to Maintain a Long Term Advantage with Retailers

newmarketbuilders, a management consulting firm specializing in supplier and retailer relationships, has been selected as one of the presenters at LIMA’s 2005 Licensing University.

PRESS RELEASE, 10/23/04
Suppliers on the Brink Need to Know What Put Them There
Revealed: Ten Supplier Mistakes that Give Your Competition the Edge

DENVER, CO – newmarketbuilders, a management consulting firm specializing in supplier and retailer relationships, announces the release of its latest information product, “Ten Supplier Mistakes that Retail Buyers Say Give Your Competition the Edge.”  Compiled from hundreds of interviews with retail buyers and licensors, this report offers unique insight into what separates “gold standard” suppliers from those on the brink. 

Refrigerated & Frozen Foods Retailer
September 2004
Copyright © 2005 Ascend Media, LLC. All rights reserved.

Article by Carol Spieckerman

Link to article  or read the full article here (see More).