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« From Niche to Riche: A Wee Tale of Brand Breakthrough | Main | Soap Wars Part II: Lather. Rinse. Repeat? »
Wednesday
Aug112010

Proof POSITive: Sears Positioned as Marketplace Platform

Holy hashtags!  There it was, nestled in my Twitter stream . . . proof of our posit that Sears is serious about leveraging its online platform to become the REAL online "marketplace."  Let others throw up a velvet rope; Sears is rolling out the red carpet!   Katy bar the door!

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