"The Right Brain of Retail" by Carol Spieckerman for LIMA
Dec 20 - Earthshattering Events that Escaped (Almost) Everyone in 2011
Dec 7 - Dropping the Floor, Raising the Roof, and Recalibrating the Brand Continuum
Nov 14 - Part 2 of Carol's one-on-one with Yehuda Shmidman
Nov 02 - One-on-one with Iconix Brand Group’s Yehuda Shmidman
Oct 21 – Rethinking Retail Scale
Oct 8 - RTR Rising!
Sep 21 - A Talk With HSN's Bill Brand
What do private label and rationalization have in common?
Retailers are using both to shape consumer preference as much or more than they are to respond to it. Are you a responder or a shaper? I hope you're both.
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Reader Comments (2)
Great point that gets lost every time a brand gets knocked off of a shelf.