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<!--Generated by Squarespace Site Server v5.9.2 (http://www.squarespace.com/) on Thu, 11 Mar 2010 04:07:26 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>newmarketbuilders insights</title><subtitle>INSIGHTS</subtitle><id>http://www.newmarketbuilders.com/insights/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.newmarketbuilders.com/insights/"/><link rel="self" type="application/atom+xml" href="http://www.newmarketbuilders.com/insights/atom.xml"/><updated>2010-03-08T15:50:09Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.9.2 (http://www.squarespace.com/)">Squarespace</generator><entry><title>The Torrid Truth about Licensing's Love Triangle!</title><id>http://www.newmarketbuilders.com/insights/the-torrid-truth-about-licensings-love-triangle.html</id><link rel="alternate" type="text/html" href="http://www.newmarketbuilders.com/insights/the-torrid-truth-about-licensings-love-triangle.html"/><author><name>Carol Spieckerman</name></author><published>2010-03-01T18:49:17Z</published><updated>2010-03-01T18:49:17Z</updated></entry><entry><title>newmarketbuilders' Wee Weigh-in on Rationalization and Private Label</title><id>http://www.newmarketbuilders.com/insights/newmarketbuilders-wee-weigh-in-on-rationalization-and-privat.html</id><link rel="alternate" type="text/html" href="http://www.newmarketbuilders.com/insights/newmarketbuilders-wee-weigh-in-on-rationalization-and-privat.html"/><author><name>Carol Spieckerman</name></author><published>2010-02-17T21:51:40Z</published><updated>2010-02-17T21:51:40Z</updated></entry><entry><title>newmarketbuilders' Art of Retail Part I</title><id>http://www.newmarketbuilders.com/insights/newmarketbuilders-art-of-retail-part-i.html</id><link rel="alternate" type="text/html" href="http://www.newmarketbuilders.com/insights/newmarketbuilders-art-of-retail-part-i.html"/><author><name>Carol Spieckerman</name></author><published>2010-02-05T21:21:03Z</published><updated>2010-02-05T21:21:03Z</updated></entry><entry><title>newmarketbuilders to Present at NARMS Spring 2010 Retail Conference</title><id>http://www.newmarketbuilders.com/insights/newmarketbuilders-to-present-at-narms-spring-2010-retail-con.html</id><link rel="alternate" type="text/html" href="http://www.newmarketbuilders.com/insights/newmarketbuilders-to-present-at-narms-spring-2010-retail-con.html"/><author><name>Carol Spieckerman</name></author><published>2010-02-01T18:01:51Z</published><updated>2010-02-01T18:01:51Z</updated></entry><entry><title>Banished Retail Words &amp; Phrases</title><id>http://www.newmarketbuilders.com/insights/banished-retail-words-phrases.html</id><link rel="alternate" type="text/html" href="http://www.newmarketbuilders.com/insights/banished-retail-words-phrases.html"/><author><name>Lisa Carver</name></author><published>2010-01-18T22:25:59Z</published><updated>2010-01-18T22:25:59Z</updated></entry><entry><title>Retail Smashbook Chapter 9: Retail Notes-to-Self</title><id>http://www.newmarketbuilders.com/insights/retail-smashbook-chapter-9-retail-notes-to-self.html</id><link rel="alternate" type="text/html" href="http://www.newmarketbuilders.com/insights/retail-smashbook-chapter-9-retail-notes-to-self.html"/><author><name>Lisa Carver</name></author><published>2010-01-18T19:05:44Z</published><updated>2010-01-18T19:05:44Z</updated></entry><entry><title>Retail's New "It" Bag</title><id>http://www.newmarketbuilders.com/insights/retails-new-it-bag.html</id><link rel="alternate" type="text/html" href="http://www.newmarketbuilders.com/insights/retails-new-it-bag.html"/><author><name>Lisa Carver</name></author><published>2010-01-16T20:25:43Z</published><updated>2010-01-16T20:25:43Z</updated></entry><entry><title>An NMB Private Label Webinar Event!</title><id>http://www.newmarketbuilders.com/insights/an-nmb-private-label-webinar-event.html</id><link rel="alternate" type="text/html" href="http://www.newmarketbuilders.com/insights/an-nmb-private-label-webinar-event.html"/><author><name>Lisa Carver</name></author><published>2009-12-06T20:43:15Z</published><updated>2009-12-06T20:43:15Z</updated></entry><entry><title>Nail the Sale Chapter Three: Shopper Marketing Choice Cuts</title><id>http://www.newmarketbuilders.com/insights/nail-the-sale-chapter-three-shopper-marketing-choice-cuts.html</id><link rel="alternate" type="text/html" href="http://www.newmarketbuilders.com/insights/nail-the-sale-chapter-three-shopper-marketing-choice-cuts.html"/><author><name>Lisa Carver</name></author><published>2009-11-09T18:36:44Z</published><updated>2009-11-09T18:36:44Z</updated><summary type="html" xml:lang="en-US"><![CDATA[In Chapter Two of Nail the Sale, I shared my suggestions for improving Best Buy’s in-store sales process along with ways that other retailers are forfeiting sales, sometimes after providing superior “customer service.”  

Chapter One was picked up by Retail Wire last week and can think of no better way to wrap up the conversation than by sharing some choice cuts from the Retail Wire panelists and contributors.  I love, love, love the insights that these guys and gals brought to the table!]]></summary></entry><entry><title>Nail the Sale Chapter Two: "TRUST" Not Enough (at Best Buy or anywhere else)!</title><id>http://www.newmarketbuilders.com/insights/nail-the-sale-chapter-two-trust-not-enough-at-best-buy-or-an.html</id><link rel="alternate" type="text/html" href="http://www.newmarketbuilders.com/insights/nail-the-sale-chapter-two-trust-not-enough-at-best-buy-or-an.html"/><author><name>Lisa Carver</name></author><published>2009-11-05T23:28:24Z</published><updated>2009-11-05T23:28:24Z</updated><summary type="html" xml:lang="en-US"><![CDATA[In my last blog posting, I detailed a recent visit to Best Buy, one that was perfect right up until it was time to seal the deal. . . My friend and I walked away empty-handed after spending a couple of hours fully engaged with store associates.  I’ll address that specific foregone opportunity in a minute but first, the reason I’m bringing all of this up to begin with.  All the retail-speak about “customer centricity,” “shopper marketing,” “connecting her world,” etc., leaves out one important point:  if a customer leaves the store, the chance of nailing the sale (particularly a high-dollar sale) DECREASES exponentially, and that has never been truer than right now.  The store may not be the beginning of your shopper’s process, and it may not be her intention to make it the end . . . but these days, it needs to be because once you set your shopper loose from your controlled store environment, she’s off into the wild blue yonder where any number of factors can derail all of that touchy-feely goodwill you’ve built up.]]></summary></entry></feed>