Articles by Lisa Carver

Move Over, Merchant Princes!

Walmart's Health & Wellness Strategy: Pick, Price, and Push

Unchain my Cart! Why Shackle Shopper Marketing?

Stagecraft as Brand Strategy

Beauty and the Beast. Sam's Snatches up Sophyto

Random Thoughts

I learn more about a company talking to folks outside of the executive suite.

In my bookcase? Architecture, political biographies, vintage comic books, MacWorld, and a Kindle full of sci-fi novels.

Lots of things end up at retail. Obviously I'm no exception!

As fast as retail is moving now, it's going to get faster.

When teams are informed, they are empowered.

Doing the big “ask” for lots of money is easy if you believe in the cause and have done your homework. The same goes for big retail programs.

Right now, I'm stoked about Jeanne Gang, Takashi Murakami,  Alexander Wang, Zaha Hadid, Lanvin, Erin McKenna's Babycakes, thekindlife.com , the Getty, Berlin, Istanbul, and our Retail Salon.

Love my iPhone 4 (even with 'antenna gate'),  Kayak iPhone app, Kindle, sunshine, Feu De Bois Diptyque candles, EmergenC, Book Radio(satellite radio), RSS aggregator, The Daily Beast Cheat Sheet , Hulu.com , and mom's black eyed peas.

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This is the most exciting time I can remember in retail. Ever. 

People hire NMB to have us personally involved with their success.

I'm told that I don't "look" like a retail veteran. Music to my ears!

Our clients are experts in their brands, products, and solutions. We are experts in positioning them for retail success.

Conventional wisdom won't get you there.

Retailers ARE brands (and so are you).

These days I'm inspired by Ornella Barra, Nathan Myhrvold, Julie Mehretu, Jeanne Gang, Olafur Eliasson, Gerhard Richter, Andy Warhol, Tokyo, The New Yorker, and Cory Doctorow.

Style icons? Lapo Elkann, Philip Treacy, Rei Kawakubo, the gals at Rodarte, Waris Ahluwalia, and Frank Muytjens.

There's nothing better than hearing that everyone from the receptionist to the ceo is looking forward to our arrival.

My current retail inspirations are Stanley Marcus, Sam Walton, Angela Ahrendts, Tadashi Yanai, and Merci (Paris).

You're "in sales." Trust me.

Read my "official" bio