"The Right Brain of Retail" by Carol Spieckerman for LIMA
05/15/12 - Clicks to Bricks: Retailers are Building Scale by Changing Channels
05/01/12 - Stepping Things Up
04/15/12 - Bear it or Bring It?
04/01/12 - Two Might Myths
Carol Spieckerman tells Women's Wear Daily (WWD) Senior Editor, Sharon Edelson, that she thinks Target's P-Fresh is doing the trick driving trips.
Article by Sharon Edelson, with contributions from Kristi Ellis, for WWD, 05/17/2012
Copyright © 2012 Conde Nast. All rights reserved.
In the latest issue of the French publication, Les Enterprises, Carol Spieckerman weighs in on the online battle between Amazon and Walmart and why Amazon may not hold all of the cards.
Read the article (pdf - courtesy of LSA)
Article by CORINE AZOULAI, À NEW YORK for LSA, 05/10/12
Copyright ©2012 Les Enterprises. All rights reserved.
Carol Spieckerman tells PL Buyer's Managing Editor, Lynn Celmer, that private label is on fire in food as retailers look to the category to drive frequency and differentiation in 2012 and 2013.
Read "The Hot List: 2012" online at PL Buyer
Article by: Lynn Celmer for PL Buyer, 05/09/12
Copyright ©2012 BNP Media. All rights reserved.
Global brands are going bricks-optional and store-less markets are giving retailers major mojo. In her latest article for the International Licensing Industry Merchandiser's Association (LIMA), Carol Spieckerman holds forth on the bricks to clicks movement and the rise of digital flagships.
E-commerce is clearly still in its infancy as a volume-driving “channel,” but the establishment of digital flagships, often in lieu of physical ones, is driving a host of additional benefits for retailers. The “bricks-to-clicks” model of the past is beginning to be turned on its head, and a new wave of retail competition is transforming the landscape without laying a single brick.
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